The power of holistic audience measurement in Mexico
Boost your media performance with the most accurate audience measurement in Mexico, powered by Nielsen IBOPE’s holistic approach. Our high-quality standard combined with cutting edge technology ensure that you receive invaluable audience insights across linear TV, streaming and time-shifted viewing (TSV).
Overview
Make informed decisions with comprehensive audience insights
In Mexico, the media landscape is undergoing significant shifts as audiences increasingly migrate across channels and devices. As the ways to access content multiply, it’s more important than ever to measure the amount of time consumers are viewing and where.
Advertisers need a clear understanding of TV, streaming behavior and viewing preferences to compete for their target audience’s attention.
With Nielsen IBOPE’s technology, you can better understand Mexican viewing behavior across linear TV, streaming and TSV. This holistic approach provides a complete view of household viewing patterns, including what they watch, on which devices (TV and mobile inside the household), and through which platforms.
Screens
TV and Secondary Screens: Mobile Phone, Tablet, Laptop and Desktop
Devices
Video game console, Apple TV, Roku, Chromecast, DVD, BlueRay, etc.
Benefits
Discover the audience in Mexico
To help you understand Mexico’s media environment and confidently optimize your advertising budget, Nielsen IBOPE is ensuring accurate currency data that is on the path to cross-media measurement. The combination of linear TV and streaming measurement provides you a holistic view inside the Mexican household—all in a single source—with data that is:
Reliable
Make decisions confidently across screens and devices with data that meets the highest standards thanks to our rigorous internal and external audit processes. You can depend on stable data thanks to the continuous training and engagement of our panelists.
Representative
Get the most inclusive view of Mexican audiences. Our panel covers 28 cities and represents 58.4 million people—around 65% of the urban population and 50% of the national population.
Responsible
Trust that the data you’re using was collected and managed securely according to the highest laws and standards worldwide. We’re committed to including appropriate privacy protections in the design and implementation of our products and services.
What is 360° measurement in Mexico?
Holistic view of the audience and advertising
What sets Nielsen IBOPE’s holistic measurement apart in Mexico is its unique technology for gathering audience information, combining data from TV audience measurement and streaming measurement. Two proprietary devices — the Nano Meter and the streaming Meter— help us better understand viewing across screens and devices.
Nano people meter
- Household using television
- Viewers in front of the TV
- Content using audio signatures
Streaming meter
- Devices connected to the household router.
- Detection and reporting of Video Streaming
TV Audience Measurement in Mexico
Identify TV viewers’ behavior and take strategic decisions about TV contents and advertising
Nielsen IBOPE’s television audience measurement (TAM) works with a household panel in 28 cities across México that represents 65% of the urban population. We have installed people meters to functional TVs in 2314 households that give us information about TV mexican viewing behavior.
What does it measure?
- Audience by demographics (age, gender, socioeconomic level, house role, TV signal)
- Audience by either timebands or programs
- Behavioral analysis that helps you to have a better understanding of your audience
- Cross reference audience information for a deeper knowledge of your target consumer
Key Benefits
- Generate content and programming strategies.
- Discover your audiences’ demographic profile and where to reach them
- Analyze your advertising effectiveness to make new and better advertising guidelines
- Optimize your budget and monetize content better
Streaming measurement in Mexico
Identify streaming video behavior across devices through unique passive technology
Nielsen IBOPE’s streaming measurement includes 900 households probabilistically selected from the TAM panel through a stratified sampling among households with and without internet, based on the same control variables of the panel: SES, TV signal type, and presence or absence of children in the household. As a result, streaming measurement covers 28 cities and represents 18.2 million households in Mexico (approximately 58.4 million people), with an internet penetration of around 80% (aligned with Nielsen’s TAM panel, the establishment survey and official sources). The passive technology of our streaming meter provides key information about the consumption across devices (smart TVs, connected devices, video game consoles), screens (TVs, smartphones, tablets and computers) and platforms.
What does it measure?
- Audience by demographics (Age, Gender, Socioeconomic Level, House role, TV Signal)
- Audience by digital platform / timebands
- Behavioral analysis based on screen (TV, tablet, mobile, computer, etc.) and access to platforms (Netflix, YouTube, Amazon Prime, etc.) to have a better understanding of your audience
Key Benefits
- Get a differentiated view of audience consumption across streaming platforms and social media, as well as on different devices
- Understand reach and video rankings of TikTok, YouTube, Instagram and Facebook by target
- Receive weekly delivery with daily reporting
Key trends
Stay up to date on the latest viewership trends in Mexico
As media continues to evolve, Nielsen IBOPE is committed to offering a comprehensive picture of how viewership is changing in Mexico and what it means for the future of media and advertising in the country.
Our report series “Where are audiences watching in Mexico?” provides the data you need to understand the latest linear TV and streaming trends. Sign up to get the report delivered monthly.
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