Insights | 11-03-2025
Need to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
Insights
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Insights | 05-04-2021
Hispanic Consumers Are Recovery Optimists; Black Consumers Are Cautious Optimists
Using data from the latest Nielsen Total Audience Report: Advertising Across Today’s Media, we’ve…
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Insights | 25-03-2021
As Consumer Optimism Rises, So Will Brand Engagement
As consumers increasingly think about life and their activities away from home, brands and marketers need to…
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Insights | 23-03-2020
Differentiate through technology adoption amid the challenging advertising market in Hong Kong in 2020
Amid concerns with job prospects and financial security, Hong Kong’s consumers are increasingly conservative…
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Insights | 17-09-2012
Trust in Advertising – Paid, Owned and Earned
Nielsen – Trust in Advertising – paid, owned and earned what is the difference in ad recall for social ads and…
