2023 Women’s World Cup tournament predictions
Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us…
Resources
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Winning for the long-term: Investing in diverse-owned media
Investing in diverse-owned media often allows brands to better engage diverse audience segments.
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Explore the representation of diversity and inclusion on TV
The data underpinning Nielsen’s recent Inclusion on TV report is available to help the media industry learn…
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Helping advertisers walk the diversity talk
With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their…
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CTV and Streaming Glossary
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide…
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CTV Advertising Guide: Powering Growth Through Change
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including…
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4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and…
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The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and…
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How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve…
