Insights | 07-02-2022
Winning for the long-term: Investing in diverse-owned media
Investing in diverse-owned media often allows brands to better engage diverse audience segments.
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Investing in diverse-owned media often allows brands to better engage diverse audience segments.
The data underpinning Nielsen’s recent Inclusion on TV report is available to help the media industry learn more about…
With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their visibility with…
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide clarity amid a…
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including audience…
The media landscape is more complex than ever due to the explosion of different platforms, data sources and privacy…
See why measuring incremental lift helps you make a direct connection between your advertising efforts and actual sales…
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Health care organizations of all types are at the forefront of this new era. Big data is creating enormous opportunities…
Choosing the right tool is challenging. There are typically multiple vendors for each type of solution, and the process of…
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