DMA® Regions
DMA® data is essential for any marketer, researcher or organization seeking to use standardized geographic areas within their business.
DMA® (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen.
A DMA® region is a group of counties and zip codes that form an exclusive geographic area in which the home market television stations hold a dominance of total hours viewed.
There are 210 DMA® regions, covering the entire continental U.S., Hawaii, and parts of Alaska. DMA® boundaries and data are solely owned and exclusive to Nielsen.
ZIP Code by DMA® Report
$8,250 USD
The ZIP Code by DMA® Report provides ZIP Code listings within U.S. counties by DMA® region. The report is produced annually and consists of three sections:
- Alphabetical sequence by DMA® name
- Numeric sequence by ZIP Code
- 51,000+ ZIP Codes
The report is provided in Microsoft Excel® and licensed for 12 months from the date of purchase. It is intended for confidential and internal use only. The purchaser may not disclose Nielsen information to a third party. This report is for first time purchasers only and should not be used for media planning, buying or sales.
If you have purchased this report before or have questions on use cases, please complete the contact us form below.
Contact us
For more information on licensing Nielsen DMA® data, please fill out the form.
