Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience reach.
Insights
Insights | 31-10-2024
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio universe.
Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can…
Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire customer…
Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution demonstrated…
Insights | 17-06-2024
The “Cowboy Carter Effect” — Increasing young Black listeners’ engagement with country music
Country music – a new opportunity to engage Young Black listeners tuning into the genre.
Insights | 12-06-2024
What comes after cookies?
Moving past cookies could usher in more than just a privacy-compliant future but a more effective advertising ecosystem,…
Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent measurement…
