Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights
Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
Insights | 25-07-2023
Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
Insights | 08-02-2022
Impressions 2.0: The great equalizer
While the media industry has been using impressions for years, the transition to impressions for complete and comparable…
Insights | 02-12-2021
In today’s media industry, every second really counts
Today, 15 seconds is most common for TV ads; comparably, ads on the internet can be as short as a single second. For…
Insights | 15-11-2021
In uncertain times, continuous planning should be the new norm
Nielsen recently identified three pillars of effective media planning that marketers should focus on in order to thrive…
Insights | 09-11-2021
Widespread m-payment adoption in Africa inspires growing interest in crypto currencies
The widespread adoption of mobile payment services in Africa has many looking to crypto currencies as a natural next…
Insights | 08-11-2021
Embrace change in your media planning: 3 pillars of effectiveness
Marketing media planning is an always-on exercise and centers each decision around the people you’re trying to reach….
