We’re happy to announce that eXelate, a Nielsen company, has been selected to join the Twitter Official Partner Program! This program connects advertisers with data partners when executing marketing campaigns on twitter. eXelate is one of several companies selected to participate, and Twitter has recognized these partners because of their high-quality products, expert-level services and success on Twitter.
Being a part of the Twitter Official Partner Program is exciting news, as brands and agencies will now be able to leverage eXelate consumer- and business-specific audience segments to achieve better results on Twitter Ads. eXelate will also enable Twitter-clients to match their first-party customer data with Twitter users in order to reach them on Twitter mobile and desktop.