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Nielsen in Canada
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Canada. Learn more about our local offerings.
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ArticleWhat does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
Advanced Audiences4mins read
ArticleWhat’s next for women’s sports: Fueling growth by proving value
To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…
Sports & gaming7mins read
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