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Level 4, Nielsen Centre,
129 Hurstmere Road Takapuna
Auckland 0622

Tel: 0800 654 424

Nielsen in New Zealand

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in New Zealand. Learn more about our local offerings.

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Explore the latest insights for New Zealand

Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…

Media
3mins read
Article
What’s next for women’s sports: Fueling growth by proving value

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…

Sports & gaming
7mins read
Report
2024 Annual Marketing Report

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…

Marketing performance
2mins read

Discover the latest news from Nielsen in New Zealand

Nielsen launches deduplicated YouTube CTV campaign measurement in India

New Delhi, India – October 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, has today…

Read more: Nielsen launches deduplicated YouTube CTV campaign measurement in India
Nielsen data reveals finance industry’s top ad spenders as ad investment for the sector jumps more than 9%, year-on-year

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year….

Read more: Nielsen data reveals finance industry’s top ad spenders as ad investment for the sector jumps more than 9%, year-on-year
Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months

Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16%…

Read more: Nielsen data shows podcasts more popular than ever with Australian audiences as number of older listeners jumps 49% in just 12 months

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