In a demographic view of social networking activity on mobile devices, women were found do use their phones to “tweet” and “friend” 10% more than men. And while social networking is commonly thought of as something for “the kids,” the 35-54 age group had more active mobile social networkers than any other group.
![men-women-mobile-social men-women-mobile-social](https://preprod.nielsen.com/wp-content/uploads/sites/2/2019/04/men-women-mobile-social.png)
![social-mobile-by-age social-mobile-by-age](https://preprod.nielsen.com/wp-content/uploads/sites/2/2019/04/social-mobile-by-age.png)