02_Elements/Icons/ArrowLeft Back to Insight
Insights > Media

Historical TV Ratings For Past Olympics Broadcasts

1 minute read | August 2008

Nielsen has tracked television ratings for all summer and winter Olympic Games broadcasts since 1968.

Ratings data for Olympic Games telecasts from 1968 to 2006 — including ratings for opening and closing ceremonies and average ratings for each Olympics — are available below:

-Average Ratings: all Summer and Winter Olympics telecasts, broken out by daypart (3.36MB)

-Ratings for Opening and Closing Ceremonies: Summer Olympics

-Ratings for Opening and Closing Ceremonies: Winter Olympics

Related tags:

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.