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Tops In 2008 Top Websites, Downloader Markets

1 minute read | December 2008

Nielsen has issued a year-end look at the most popular trends among Americans during 2008, covering everything from the top TV programs to the most popular consumer packaged goods.

Google was the most popular website with U.S. Internet users, drawing the largest audience (120 million unique visitors per month, on average) through October 2008.

As of 2008, the most prolific content downloaders in the U.S. live in California, according to Scarborough Research, a joint partnership with Nielsen and Arbitron. The San Francisco, Oakland, and San Jose market had the highest percentage (32%) of adults who had downloaded podcasts, video games, music/other audio clips, movies, videos, or TV programs in the past month.  The San Diego and Austin, Texas markets tied for a close second place (31%).  Nationwide, 24% of adults have downloaded online content in the past month.

Top 10 Websites: U.S.

Rank Brand Average

Monthly Unique Audience


1 Google 120,498
2 Yahoo! 114,872
3 MSN/Windows Live 98,414
4 Microsoft 95,479
5 AOL Media Network 90,193
6 YouTube 72,623
7 Fox Interactive Media 68,780
8 eBay 54,680
9 Wikipedia 54,505
10 Apple 49,303
Source: The Nielsen Company (January – October, 2008).

Top U.S. Markets For Content Downloaders

Rank Market % Adults

Who Downloaded

Online Content

In Past Month

1 San Francisco/Oakland/San Jose DMA 32%
2 San Diego DMA 31%
3 Austin DMA 31%
4 Washington, D.C. DMA 30%
5 Salt Lake City DMA 29%
6 Syracuse DMA 29%
7 Phoenix DMA 28%
8 Columbus DMA 28%
9 Seattle/Tacoma DMA 28%
10 Norfolk/Portsmouth/Newport News DMA 28%
  National Average 24%
Source: Scarborough Research, Scarborough USA+ Release 1 2008.
“Note: “”Content Downloaders”” are defined as adults who downloaded any of the following online during the past 30 days: podcasts, video games, music/other audio clips, movies, other video, or TV programs.

View the press release.

Relive the greatest hits of 2008 — stay tuned on Nielsen Wire for more Tops In 2008 coverage.

Look ahead to the new year with Nielsen Wire’s 2009 Industry Outlook series.

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