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U.S. Ratings Climb 68% for 2010 World Cup

1 minute read | June 2010

The average American TV audience for the first three games played by Team USA are up 68% in 2010 compared to the same point during the 2006 World Cup, according to an analysis released this afternoon by The Nielsen Company.

An average of 11.1 million viewers caught the English and Spanish language broadcasts for each of USA’s three Group C matchups in this year’s World Cup. In 2006, USA’s three group stage games averaged 6.6 million viewers.

“These ratings demonstrate the remarkable increase of interest in U.S. soccer over the last four years,” said Stephen Master, VP of sports at Nielsen. “The numbers are even more impressive when you consider that two of these games were played on weekday mornings, when many viewers are at work. Although more people than ever chose to watch live streaming video of the games from their computers and mobile devices, TV viewing climbed even higher.”

Average U.S. Viewership for USA World Cup Matches, 2010
Date Game Networks Viewers (P2+)
6/12/2010 USA-England ABC/Univision 17.1 million
6/18/2010 USA-Slovenia ESPN/Univision 7.5 million
6/23/2010 USA-Algeria ESPN/Univision 8.6 million
Average 11.1 million

Source: The Nielsen Company

Note: Viewership data based on the approximate two-hour in-game window

Average U.S. Viewership for USA World Cup Matches, 2006
Date Game Networks Viewers (P2+)
6/12/2006 USA-Czech Republic ESPN2/Univision 4.7 million
6/17/2006 USA-Italy ABC/Univision 9.8 million
6/22/2006 USA-Ghana ESPN/Univision 5.5 million
Average 6.6 million

Source: The Nielsen Company

Note: Viewership data based program timeslots, which may include pre-game coverage

Yesterday’s dramatic USA-Algeria matchup drew an estimated 8.6 million viewers between ESPN and Univision, making it the second most watched U.S. game behind USA-England. The game’s viewership was up from the 7.5 million viewers who watched USA tie Slovenia last Friday.

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