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August 2012 Top U.S. Online Video Sites

1 minute read | September 2012

In August 2012, 164 million Americans watched online video. They spent about seven hours of the month viewing content, streaming more than 27 billion videos.  YouTube was the top online video destination, with more than four out of five of the total viewers streaming videos from their site.

YouTube’s streams accounted for more than half the total online video streams (17 billion) during the month. In terms of time spent streaming, Netflix topped the list with viewers spending more than ten hours each over the course of August, followed by YouTube and Hulu averaging more than four hours per person on each site.

Overall Online Video Usage (U.S.)

August 2012
Unique Viewers 164,002,000
Total Streams 27,279,400,000
Streams per Viewer 166.3
Time per Viewer (hh:mm) 6:57
Source: Nielsen

Top Online Video Sites by Unique Viewers

Video Brand Unique Viewers
YouTube 138,248,000
VEVO 44,123,000
Yahoo! 42,280,000
AOL Media Network 25,213,000
Facebook 24,825,000
MSN/WindowsLive/Bing 20,974,000
The CollegeHumor Network 20,335,000
Perform Group 12,916,000
ESPN Digital Network 12,538,000
Hulu 12,173,000
Read as: During August 2012, 138 million unique U.S. viewers watched YouTube video content.Source: Nielsen

Top Online Video Destinations by Total Streams

Video Brand Total Streams
YouTube 17,637,687,000
VEVO 693,235,000
Hulu 650,685,000
AOL Media Network 503,496,000
ESPN Digital Network 473,030,000
Netflix 368,468,000
Yahoo! 343,499,000
Dailymotion 295,480,000
MSN/WindowsLive/Bing 228,231,000
Ustream.tv 196,758,000
Read as: During August 2012, over 17 billion videos were streamed on YouTube.Source: Nielsen

Top Online Video Sites by Time per Viewer / 1M Unique Viewer Minimum

Video Brand Time per Viewer (hh:mm)
Netflix 10:25
YouTube 4:43
Hulu 4:26
GorillaVid 3:03
Ustream.tv 2:31
Livestream 2:04
Crackle 1:20
Justin.TV 1:19
MTV Networks Music 1:05
ABC Family 0:56
Read as: During August 2012, Netflix video viewers in the U.S. spent an average of 10 hours, 25 minutes watching video content on Netflix.Source: Nielsen

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