In August 2012, 164 million Americans watched online video. They spent about seven hours of the month viewing content, streaming more than 27 billion videos. YouTube was the top online video destination, with more than four out of five of the total viewers streaming videos from their site.
YouTube’s streams accounted for more than half the total online video streams (17 billion) during the month. In terms of time spent streaming, Netflix topped the list with viewers spending more than ten hours each over the course of August, followed by YouTube and Hulu averaging more than four hours per person on each site.
Overall Online Video Usage (U.S.)
|
August 2012 |
| Unique Viewers |
164,002,000 |
| Total Streams |
27,279,400,000 |
| Streams per Viewer |
166.3 |
| Time per Viewer (hh:mm) |
6:57 |
| Source: Nielsen |
Top Online Video Sites by Unique Viewers
| Video Brand |
Unique Viewers |
| YouTube |
138,248,000 |
| VEVO |
44,123,000 |
| Yahoo! |
42,280,000 |
| AOL Media Network |
25,213,000 |
| Facebook |
24,825,000 |
| MSN/WindowsLive/Bing |
20,974,000 |
| The CollegeHumor Network |
20,335,000 |
| Perform Group |
12,916,000 |
| ESPN Digital Network |
12,538,000 |
| Hulu |
12,173,000 |
| Read as: During August 2012, 138 million unique U.S. viewers watched YouTube video content.Source: Nielsen
|
Top Online Video Destinations by Total Streams
| Video Brand |
Total Streams |
| YouTube |
17,637,687,000 |
| VEVO |
693,235,000 |
| Hulu |
650,685,000 |
| AOL Media Network |
503,496,000 |
| ESPN Digital Network |
473,030,000 |
| Netflix |
368,468,000 |
| Yahoo! |
343,499,000 |
| Dailymotion |
295,480,000 |
| MSN/WindowsLive/Bing |
228,231,000 |
| Ustream.tv |
196,758,000 |
| Read as: During August 2012, over 17 billion videos were streamed on YouTube.Source: Nielsen
|
Top Online Video Sites by Time per Viewer / 1M Unique Viewer Minimum
| Video Brand |
Time per Viewer (hh:mm) |
| Netflix |
10:25 |
| YouTube |
4:43 |
| Hulu |
4:26 |
| GorillaVid |
3:03 |
| Ustream.tv |
2:31 |
| Livestream |
2:04 |
| Crackle |
1:20 |
| Justin.TV |
1:19 |
| MTV Networks Music |
1:05 |
| ABC Family |
0:56 |
| Read as: During August 2012, Netflix video viewers in the U.S. spent an average of 10 hours, 25 minutes watching video content on Netflix.Source: Nielsen
|
