02_Elements/Icons/ArrowLeft Back to Insight

Insights > Media

Celebrating 25 Years of the Nielsen People Meter

1 minute read | August 2012

Much has changed in the past 25 years—between digitally recording our favorite shows to surfing the Internet to texting on smartphones—but TV is undeniably still America’s favorite pastime. More than 289.4 million Americans live in homes with TVs, and the average TV viewer consumes on average more than five hours per day. Whether they’re tuning into the news, a reality talent show or a football game, our understanding of TV viewing—including what is being watched and who is watching—is thanks to the National People Meter. An electronic metering system that transformed TV ratings through the delivery of overnight ratings, the National People Meter is celebrating the big two-five this year.


Related tags:

Continue browsing similar insights

Our products can help you and your business

  • Consumer & Media View

    Access syndicated and custom consumer research that will help you shape successful brand, advertising and marketing…

  • NCSolutions

    Maximize CPG advertising effectiveness with data to better segment, optimize and enable sales-based outcomes.