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Case Study: Cross-Platform Analysis

0 minute read | July 2013

Traditional and digital media landscapes are ever-changing. New media and communication networks are emerging, and adaptation rates vary greatly by local market, as well as by the type of consumer. That makes determining the proper platforms to reach your target a much bigger challenge. Scarborough offers the ability to quickly analyze media preferences, so you can create the proper mix of both traditional and non-traditional venues for a media buy.

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