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Case Study: Measuring 'Trust' In the Financial Sector

0 minute read | March 2017

Whether you’re on the treadmill, sitting in traffic, or watching a commercial, music affects mood and biases on a non-conscious level. There’s no question that music is a powerful influence on the brain, a fact that a German financial institute recognized when collaborating with Nielsen Consumer Neuroscience to test whether one of its ad communicated the idea of ‘trust.”