In 2017, the Greek digital advertising market was worth approximately €141M1, with almost 73% of the population using either desktops, mobile devices or tablets to access the internet.
For digital marketers to consider shifting budget to digital in this emerging market, trust and transparency are key. Developing symbiotic relationships between agencies and publishers are critical to help advertisers navigate this new media landscape.
Phaistos Networks was approached by agency Tempo OMD to help manage the latest online campaign for advertiser Papadopoulos’ Caprice biscuit brand. The brief was simple: to optimise online reach for a new campaign running in April 2018 compared against reach for a campaign that ran in November 2017.