The 2025 On-Target Report
Advanced audience insights to power your marketing strategy
Explore how advanced audiences watch media, and discover the value these insights can bring to your marketing strategy.
Media is changing. Is your marketing still on target?
Today’s evolving media landscape is unlocking new opportunities to connect with specific audiences—provided advertisers can find their target customers. The proliferation of screens, platforms and advertising formats today means understanding what audiences are watching—and where and how they’re watching—is both more critical and more complex than ever.
To showcase how a deeper understanding of your audience can help you navigate the new media landscape, we explored the media habits of three advanced audiences in the U.S.
New Moms
Women between the ages of 18 and 44 with a child under 2
Electric Vehicle Curious
People 18+ interested in an electric vehicle (EV) for their next car
Soda Drinkers
People 18+ who purchased soft drinks over the past 12 months
Power your strategy with advanced audience insights
At Nielsen, we understand where audiences are spending their time, and we measure media in all its forms. We’re uniquely positioned to help brands understand where their target audiences are spending their time, beyond traditional age and gender groups to more advanced audience profiles.
Download the report for a sample of the advanced audiences insights you can get with access to reliable ad intel and cross-channel audience data.
