Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
Insights
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Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
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Insights | 17-06-2024
Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
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Insights | 01-05-2024
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
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Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…
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Insights | 19-04-2024
Navigating AI in Marketing Mix Modeling: Risk and Rewards
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing…
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Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
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Insights | 22-07-2022
It’s true: You really do need to spend money to make money
Why continue spending if it’s not generating positive results? You’re likely not spending enough to get the…
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Insights | 27-04-2021
How to Maximize Marketing ROI at Every Budget Size
Marketers that thrived in 2020 used ingenuity and agility to keep in lock step with the pace of change. But…
