Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Insights
-
-
Insights | 10-01-2025
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
-
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
-
Insights | 31-10-2024
What does it take for a TV advertising campaign to be on target today?
Understanding how advanced audiences, like New Moms, consume media is critical to shaping marketing strategies.
-
Insights | 30-10-2024
The Record: Q3 U.S. audio listening trends
The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…
-
Insights | 07-10-2024
Unlocking the potential of radio in marketing mix models
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…
-
Insights | 30-09-2024
How to plan with business outcomes in mind
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic…
-
Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
-
Insights | 28-06-2024
Creator platforms drive emotional connections and brand outcomes
Conclusion Creator spaces are special and offer unique opportunities Nielsen’s Brand Impact solution…
