Insights | 18-03-2025
Need to know: What is a Designated Market Area® (DMA), and why does it matter?
Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.
Insights
-
-
Insights | 11-03-2025
Need to know: What is share of voice?
Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the…
-
Insights | 04-02-2025
Need to Know: How big data plus people panels improves data quality
Three findings that convinced us that the harmonious combination of big data and panel data was indeed the…
-
Insights | 10-01-2025
Need to Know: The value of independent measurement for retail media attribution
Explore why independent measurement is crucial for accurate and fair retail media attribution.
-
Insights | 12-11-2024
Need to know: What can you learn from your competitors’ ads?
Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…
-
Insights | 03-09-2024
Need to Know: Why do we need cross-media measurement?
Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for…
-
Insights | 29-07-2024
Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
-
Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
-
Insights | 23-05-2024
Need to Know: The basics of TV media buying
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…
