Need to know Archives

Insights | 12-11-2024

Learn how analyzing competitors’ ad media spend can help you optimize marketing budgets and expand audience…

Insights | 03-09-2024

Cross-media measurement isn’t easy, but that’s not an excuse for accepting compromises. Look for…

Insights | 29-07-2024

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…

Insights | 10-06-2024

Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…

Insights | 23-05-2024

Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…

Insights | 12-03-2024

Learn what advanced audiences are, why they matter and how they’re changing the ad world.

Insights | 16-02-2024

We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re…

Insights | 20-11-2023

In this article we explore how tv audiences are measured, technology used to capture viewing data, and what…

Insights | 12-10-2023

In this article we dive into how to measure digital audiences and campaigns, the different types, and how it…

Insights | 14-08-2023

Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data…

Insights