Insights | 28-08-2024
U.S. elections are won in the media first. How will candidates use their political advertising dollars?
Nielsen data highlights important trends and helps campaigns make the most of this year’s advertising…
Insights
Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
Insights | 02-02-2024
Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched…
Insights | 07-12-2022
Black audio consumers: A $1T+ opportunity for advertisers
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective…
Insights | 17-11-2022
What football’s growing popularity in North America means for 2026 World Cup sponsors
Sixteen cities across North America will host the 2026 World Cup, giving brands a chance to connect with…
Insights | 27-06-2022
A new chapter in inclusivity: How LGBTQ+ audiences are reviving traditional media
LGBTQ+ influencers are making inroads with major publications and turning social celebrity into capital for…
Insights | 04-03-2022
TV’s starring role in exposing health disparities for Black women
Our Charlene Polite Corley, VP of Diverse Insights and Partnerships, shares how television can play an…
Insights | 24-02-2022
How Black audiences are engaging with audio more than ever
Understand where and how Black audiences are connecting with audio.
Insights | 27-07-2021
Hyper-connectivity: the new reality that the industry will have to face
Given the hyper-connectivity, rising device and channel fragmentation, it’s critical for the industry to know…
Insights | 01-06-2021
Breaking the Cycle of Silencing Black Voices
Black achievements have a history of being erased in media. As viewers, content creators, storytellers and…
