Insights | 10-06-2024
Need to Know: What are retail media networks, and why is everybody talking about them?
Retail media networks are a win-win-win for retailers, brands and consumers, but standards and independent…
Insights
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Insights | 15-06-2022
Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with…
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Insights | 28-07-2021
COVID-19 Elevated Convenience to a New Level, and That’s How it Will Stay
Now, after more than 16 months of consumer dependence on connectivity and omnichannel experiences, the baseline…
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Insights | 14-12-2020
How CPG Marketers Can Adapt Amid Digital Disruption
Given the scope of change this year, the adjustments that brands and retailers need to make are widespread,…
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Insights | 02-06-2020
Understanding Consumer Sentiment Can Help Companies Adjust as the U.S. Begins to Re-Open
As businesses across the U.S. begin to re-open, companies need to understand evolving consumer sentiment before…
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Insights | 16-03-2020
COVID-19: Tracking the impact on media and consumer behavior
As we enter year three of the global pandemic, the impact of COVID-19 continues to shape consumer behavior as…
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Insights | 27-01-2020
Multicultural Influences are Shifting American Appetites During the Super Bowl (and Beyond)
What’s on tap for your Super Bowl party this year? While potato skins, pizza, cheese sticks and American…
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Insights | 14-10-2019
Women: Primed and Ready for Progress
For brands to succeed today, they need to find ways to address the challenges women face. Making up half of the…
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Insights | 19-08-2019
Nielsen TV: The Power of Influence Along the Latinx Consumer Journey
With the benefit of 24/7 connectivity and the ability to crowd-source opinions with the tap of a screen,…
