Insights | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
Insights
Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
Insights | 09-01-2024
Amid the fragmented TV landscape, time spent with content is the best planning data there is
Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…
Insights | 08-01-2024
Balancing the need for innovation and continuity in audience measurement
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
Insights | 20-12-2023
Tops of 2023: TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
