Insights | 21-08-2024
Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
Insights
Insights | 01-05-2024
Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…
Insights | 19-04-2024
Peaks and valleys: Ad spending trends around the world
Competitive advertising intelligence data is often overlooked in media planning. But these insights are…
Insights | 20-03-2024
2024 Upfronts / NewFronts Webinar
Tune in for a conversation with Nielsen and the 4A’s on CTV insights and perspectives media planners should…
Insights | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25…
Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss…
Insights | 24-05-2023
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing…
Insights | 04-05-2023
In emerging media, brand recall is the biggest driver of lift
When it comes to brand lift in emerging media, brand recall is just as critical as it is in traditional media.
Insights | 26-04-2023
Understanding audiences is critical in effective cross-media strategies
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining…
