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Nielsen in Chinese mainland

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Chinese mainland. Learn more about our local offerings.

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Explore the latest insights for Chinese mainland

Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and…

Media
3mins read
Article
What’s next for women’s sports: Fueling growth by proving value

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights holders…

Sports & gaming
7mins read
Report
2024 Annual Marketing Report

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…

Marketing performance
2mins read

Discover the latest news from Nielsen in Chinese mainland

More than 80% of Australians “concerned” or “very concerned” about power prices

Nielsen reports that over 80% of Australians are concerned about rising power prices, prompting a significant increase in…

Read more: More than 80% of Australians “concerned” or “very concerned” about power prices
Latest Nielsen Ad Intel insurance report shows 6% jump in ad spend across the sector

Latest Nielsen Ad Intel report shows a 6% increase in ad spend in the Australian insurance sector, totalling $446M….

Read more: Latest Nielsen Ad Intel insurance report shows 6% jump in ad spend across the sector
Australia remains NZ’s top travel destination according to latest Nielsen data

According to the latest Nielsen data, Australia remains NZ’s top travel destination as travel marketing budgets jump 2%.

Read more: Australia remains NZ’s top travel destination according to latest Nielsen data

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