Insights | 14-07-2023
2023 Women’s World Cup tournament predictions
Explore our 2023 Women’s World Cup predictions with Gracenote’s Head of Analysis Simon Gleave as he takes us…
Insights
Insights | 07-02-2022
Winning for the long-term: Investing in diverse-owned media
Investing in diverse-owned media often allows brands to better engage diverse audience segments.
Insights | 09-12-2021
Explore the representation of diversity and inclusion on TV
The data underpinning Nielsen’s recent Inclusion on TV report is available to help the media industry learn…
Insights | 13-09-2021
Helping advertisers walk the diversity talk
With the market for diverse-owned ad time hotter than ever, how can diverse media owners increase their…
Insights | 17-08-2021
CTV and Streaming Glossary
This glossary aggregates many of the terms and acronyms pertaining to connected TV and streaming to provide…
Insights | 01-06-2021
CTV Advertising Guide: Powering Growth Through Change
This guide outlines best practices and common pitfalls for a successful CTV advertising strategy, including…
Insights | 18-02-2021
4 Ways Modern Marketers are Using Attribution to Drive More ROI
The media landscape is more complex than ever due to the explosion of different platforms, data sources and…
Insights | 24-07-2019
The Importance of Incremental Lift
See why measuring incremental lift helps you make a direct connection between your advertising efforts and…
Insights | 18-07-2019
How Multi-Touch Attribution Helps CPG Brands Tackle Seven Challenges
See seven factors changing the CPG ecosystem and learn how multi-touch attribution can help brands improve…
Insights | 18-06-2019
How Marketing Analytics Drives Decision Making in Health Care
Health care organizations of all types are at the forefront of this new era. Big data is creating enormous…
