We all try to show mom we love her, but businesses have always paid careful attention to engage their mom clientele. Since moms differ from one another based on their lifestyles, we analyzed Working Moms—the 40 percent of women who have children under age 18 and hold full-time employment. How do you reach this affluent consumer group in their limited free time? By making their lives easier, anticipating their needs and interests.
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We explore how audiences are consuming news media and how things may have changed since the last elections.
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Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
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Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
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