Unlock the power of competitive insights with
Ad Intel
Master media complexity with clarity
Consumer attention is fragmented across multiple platforms and making informed advertising decisions is more critical—and complex—than ever. With Nielsen Ad Intel, you can streamline your strategy, minimize wasted spend, and identify opportunities to differentiate your brand, empowering you to stay ahead in an ever-changing market.
Ad Spend
Analyze how competitors are investing their ad dollars
Find out where, when and how competitors are spending their advertising dollars across multiple categories, platforms, and media types.
Ad Creative
Decode competitors’ messaging strategy
Understand competitive positioning by viewing actual creatives along with placement information in order to analyze competitors’ advertising messaging strategy.
Insight
Turn data into actionable insights
Get customized reports on advertising and communication strategies, along with broader trends for both you and your competitors across multiple markets.
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Global comprehensive coverage
Syndicated ad intelligence data
Empower your strategy and stay ahead of the game with a global view of advertising intelligence spanning across 90+ international and 29+ local markets providing detailed advertising spend and creative ads. Nielsen Ad Intel provides robust reporting across every major media type including TV, digital, social, audio, print, out of home, and cinema so that you get a clear view of where competitors are investing and how audiences are being reached.
Deeper, digestible insights
Tailored insights, smarter decisions
We know what a challenge it is to be seen and heard by the right people for your brand. Nielsen Ad Intel delivers unparalleled data and insights on the advertising behaviors of millions of brands and products, so you know how and where you can stand out. Understand how competitors allocate budgets, identify scaling opportunities, and optimize your media strategy. Compare your objectives against competitors to drive impactful, data-driven decisions.
Single independent view
Expert data harmonization
Get an expert harmonized view of market categorization and advertisers data, enabling consistent and comparable analysis across markets. Gain a truly independent view of your competitive advertising universe with unbiased syndicated Nielsen data with one branding and taxonomy applied to all ad data sources (Nielsen & 3rd parties) for easy, single-view reporting.
