Insights | 26-07-2018
The Belt & Road Initiative is creating opportunity for Chinese Brands in key high-growth markets
Following China’s continued focus on the Belt and Road Initiative (B&R), key high-growth markets are showing…
Insights
Insights | 05-01-2017
2016 World Sports Review
Global sport’s top-line metrics, notably global sponsorship and media rights spend, continued to point in the right…
Insights | 02-10-2016
China and Football
This report looks the Chinese consumer, the country’s media landscape, China’s major investments across European…
Insights | 02-10-2016
Investing in Football is at the Heart of China’s Sports Master Plan
From promoting fitness to encouraging foreign investment, China set forth in 2014 to create a $813 billion sports…
Insights | 29-06-2016
New Zealanders Open their Laptop Lids Instead of their Wallets
Shoppers today no longer simply go to the nearest store; they grab the nearest digital device. New data from Nielsen…
Insights | 18-04-2016
Untapped Potential? Understanding China’s Music Consumers
72% of the general population in China listens to music, and they do so for an average of 16 hours per week, often on…
Insights | 01-09-2015
E-Commerce is Opening Doors of Opportunity for Brands and Consumers in China
In China, more than 46% of consumers are actively making purchases via the web, well above the global average of 25%. But…
Insights | 11-06-2015
Meet the Fastest-Growing Multicultural Segment in the U.S.: Asian-Americans
Diverse and deeply rooted in their cultural traditions, today’s Asian-Americans value high-quality products and…
Insights | 28-01-2015
中国金融市场三大趋势解读
近日，尼尔森正式发布《中国金融综合追踪研究报告》，指出互联网金融、支付数字化和人口老龄化是当下中国金融行业最值得关注的三大趋势。…
