Data Center | 24-09-2024
The Gauge
Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a…
Data Center
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Insights | 10-09-2024
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S….
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Insights | 25-04-2024
2024 Annual Marketing Report
Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own impact…
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Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
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Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
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Insights | 25-01-2024
The Upfronts/NewFronts Guide 2024
Discover the data and insights you need to navigate a shifting media landscape with Nielsen’s 2024-25 Upfronts/NewFronts…
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Insights | 08-01-2024
Balancing the need for innovation and continuity in audience measurement
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
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Insights | 17-10-2023
Sports gave broadcast channels a second straight month of viewing gains in September
Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.
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Insights | 28-08-2023
2023 State of Play Report
Discover how to enhance channel programming, tailor recommendations and customize user experiences across FAST channels…
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Insights | 09-08-2023
Need to Know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
