Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences will need to understand how voters are consuming media and how things may have changed since the…
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We explore how audiences will need to understand how voters are consuming media and how things may have changed since the…
In a crowded market for political ads, radio offers an advantage.
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
As podcast listenership grows, brands can leverage brand lift data to validate their ad spending.
Seasonality plays a key role in TV viewing, and so do high-profile sporting events. March was no exception in both cases,…
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