Insights | 20-12-2022
Environmental ROI drivers: Unlocking insights to lift performance
When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
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When seeking to optimize ad spend, marketers need to focus on environmental ROI drivers in addition to campaign…
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
For media sellers, increasing competition—both within specific channels and in adjacent channels—has never been…
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a balance to…
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