Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
Insights
-
-
Insights | 23-06-2023
Audiences transcend marketing channels; measurement can do the same
Streaming may be the most top-of-mind today, but the future of cross-media measurement will need to be adaptive to many…
-
Insights | 04-05-2023
As media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
-
Insights | 26-04-2023
Understanding audiences is critical in effective cross-media strategies
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
-
Insights | 26-04-2023
Getting ahead of the audience measurement curve in a streaming first landscape
Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…
-
Insights | 26-04-2023
2023 Nielsen Annual Marketing Report
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
