News Center | 21-03-2023
Nielsen more than doubles TV audience measurement in Indonesia
Broadcasters and advertisers set to benefit as TV viewer representation jumps from 59 million to 130 million under Nielsen…
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Insights | 28-11-2022
Executional ROI drivers: Optimizing campaigns to maximize returns
In order to optimize media spend—and ROI—marketers need to identify which executional ROI drivers are important for…
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Insights | 16-11-2022
‘Always on’ modernizes digital measurement with deduplicated comparability
Unlike point-in-time measurement that requires individual campaign enablement, always on DAR provides continuous…
