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When it comes to TV, the Force is with Star Wars fans
Explore Star Wars streaming data for May 4th. See how Andor and The Mandalorian drive engagement across…
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Disney Scores Best Performance in a Year in Nielsen’s January 2026 Media Distributor Gauge
Disney Captures 11.9% of TV in January, Boosted by ESPN’s (+82%) College Football Playoff Coverage, Plus…
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Super Bowl LX Delivers 125.6 Million Viewers
An estimated 125.6 million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen’s Big…
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Fan favorites drive the holiday viewing spirit
Which holiday fan favorite movies, old and new, are at the top of the season’s TV viewing charts?
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Football Shifts TV Viewing Towards Ad Supported, Nielsen’s Q3 2025 Ad Supported Gauge Finds
During this interval, streaming comprised the majority of ad supported TV (46.4%), followed by cable (27.2%)…
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From Waste to Win: Achieving true media spend optimization with advertising intelligence
Ready to maximize your ROI? Build your 2026 media strategy with ad intelligence. Brands pour more than $200…
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Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
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Hispanic Consumers Overindex on Streaming Consumption Versus Rest of U.S., New Nielsen Report Finds
Streaming drives 55.8% of total TV time for Hispanic viewers, outpacing 46% for all of the U.S. Report also…
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FAST momentum continues with global channel count growing nearly 14% year-to-date
News and horror genres are biggest drivers of FAST expansion according to Gracenote Data Hub NEW YORK –…
