Podcast Buying Power Archives

Insights | 30-10-2024

The Record from Nielsen provides a quarterly analysis of audio listening behaviors across the total radio…

News Center | 31-01-2023

Edison Podcast Metrics measures persons-based listening estimates using frequently updated surveys to provide a…

Insights | 11-05-2022

Podcast listeners are more likely than the general population to resume some of their pre-pandemic activities,…

Insights | 11-05-2022

The strength of the podcast industry spans well beyond offering audiences a growing bevy of titles—especially…

News Center | 12-04-2022

The report illustrates how marketers need confidence in their data to focus equally on brand building and…

News Center | 12-04-2022

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Insights | 31-03-2022

Since 2018, the number of female podcast listeners has increased by 76%. And perhaps more impressive—given…

Insights | 24-02-2022

Understand where and how Black audiences are connecting with audio.

Solutions | 01-10-2021

Harness the shopping habits of podcast audience data. Connect specific types of listeners with particular…

Insights