Insights | 19-12-2023
Driven by the Thanksgiving holiday week, total TV usage jumped 5.7% in November, with broadcast’s share rising for a…
While the seasonal TV viewing uptick in October isn’t unique, this year’s gains were achieved without the benefit of…
The availability of content in more than one place reflects a shift in TV content distribution strategies—one that has…
In the crowded horror genre, modern metadata can help streaming services scare the right audiences.
Broadcast TV viewing increased almost 13% in September, bolstered by the return of college and professional football.
The lead up to fall is always a transitional period for the TV calendar, and this August was no different.
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023 Hispanic…
Overall TV usage was up just slightly from June, but streaming usage hit a new record, grabbing 38.7% of total TV usage.
In an ever-changing world, we’re here to help you stay ahead of what’s to come with the tools to measure, connect with, and engage your audiences.