Insights | 01-10-2024
The power of holistic audience measurement in Mexico
Gain a comprehensive understanding of your audience in Mexico with combined data from linear TV and streaming.
Insights
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Insights | 23-05-2024
Need to Know: The basics of TV media buying
Take a closer look at the modern world of TV media buying. It’s simple enough on paper, but things can get…
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News Center | 29-09-2022
Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen
Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV,…
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News Center | 21-07-2022
Nielsen launches Four-Screen Ad Deduplication, its methodology which will be used for YouTube
Media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a foundational step…
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News Center | 06-07-2022
Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to…
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