News Center | 16-02-2023
Nielsen and MMS announce expansion of cross-media measurement service in Sweden
Nielsen, a global leader in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS -…
Relevance
Newest
Oldest
Apply
Cancel
X Clear Filters
News Center
Displaying 0 results
-
-
News Center | 07-02-2023
Nielsen launches Total Ad Ratings in South Korea measuring audiences across TV and Digital platforms
The launch of Total Ad Ratings in South Korea is a step towards Nielsen’s global strategy of Nielsen ONE strategy, as it…
-
News Center | 29-09-2022
Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen
Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…
-
News Center | 21-07-2022
Nielsen launches Four-Screen Ad Deduplication, its methodology which will be used for YouTube
Media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a foundational step toward…
-
News Center | 06-07-2022
Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase…
-
-
News Center | 01-06-2022
Nielsen launches cross media ad measurement in Malaysia
Empowering advertisers and agencies to optimise their campaign investments and ROI with cross media ad measurement in…
-
-
News Center | 19-04-2022
Nielsen incluye YouTube en la medición de campañas cross-media de anuncios digitales y de TV
La compañía líder en medición de audiencias, contenidos y resultados de marketing, anunció hoy la incorporación de…
-
News Center | 07-04-2022
ニールセンとビデオリサーチ、共同でトータル広告視聴率（TAR）の提供を開始
「人」ベースでのテレビとデジタルのクロスプラットフォーム視聴者測定を提供します。
