News Center | 16-02-2023
Nielsen and MMS announce expansion of cross-media measurement service in Sweden
Nielsen, a global leader in audience measurement, data and analytics and the Swedish Joint Industry Committee MMS -…
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News Center | 29-09-2022
Roku enables brand new cross-media measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns together with Nielsen
Marketers can now deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer…
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News Center | 21-07-2022
Nielsen launches Four-Screen Ad Deduplication, its methodology which will be used for YouTube
Media buyers can now compare YouTube reach from computer, mobile and CTV to linear TV, a foundational step toward…
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News Center | 06-07-2022
Nielsen report finds underspending in 50% of media plans jeopardizing maximum ROI
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase…
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