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Nielsen and Roku Expand Strategic Measurement Partnership
New multi-year deal integrates Roku’s data to fuel Nielsen’s measurement suite Roku gains access to…
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Need to Know: What is co-viewing, and why should you care?
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the…
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Webinar: How World Athletics is driving host city success beyond economic impact
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
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Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re…
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Streaming platforms offer the most LGBTQ+ representation, but not enough for video-hungry audiences
Vast media choice aside, the number of new LGBTQ+ inclusive titles declined in 2020, 2021 and 2022 after…
