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Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to…
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Beyond on-screen: Off-camera diversity attracts new audiences
Diversity and inclusion behind the cameras is becoming more important to viewers—and the growth of this…
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Latino representation in video content drives bingeability
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more…
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Streaming usage increases 21% in a year to now account for nearly one-third of total TV time
Streaming accounted for nearly 32% of total TV time in May 2022, up from 26% one year ago.
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May ushers in the summer of streaming
Much like many activities, television viewing has historical norms, many of which are driven by the calendar….
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Unless the numbers reflect people, they’re just numbers
There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were…
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Driven to watch: How a sports docuseries drove U.S. fans to Formula 1
TV programming can do more than just fuel internal passions: In the case of docuseries, which are becoming…
