Insights | 20-10-2022
Sports provide a lift to broadcast TV in September, but all signs still point to streaming
Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
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Alongside the whopping 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on…
Diversity and inclusion behind the cameras is becoming more important to viewers—and the growth of this diverse talent…
When inclusive content attracts them to a service for the first time, Hispanic audiences stay to watch more than just…
Streaming accounted for nearly 32% of total TV time in May 2022, up from 26% one year ago.
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth…
There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were never…
TV programming can do more than just fuel internal passions: In the case of docuseries, which are becoming increasingly…
It’s easy to see how audiences could feel overwhelmed by the wealth of new streaming services. In fact, the abundance…
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