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Germany

Head office

Büro Hamburg:

Sachsenstraße 16
20097 Hamburg

+49 (0) 40 23642 0

gersalesmeff@nielsen.com

Munich

Gracenote GmbH
Herzog-Wilhelm-Straße 26
80331 Muenchen, Germany
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Tel: (49) 89-961183-0

Nielsen in Germany

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Germany. Learn more about our local offerings.

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Stay up to date

Explore the latest insights for Germany

Perspective
Unlocking the potential of radio in marketing mix models

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media…

Media
3mins read
Article
What’s next for women’s sports: Fueling growth by proving value

To maintain and grow the momentum around women’s sports, there are four key things brands, leagues and rights…

Sports & gaming
7mins read
Report
2024 Annual Marketing Report

Discover how global marketers are allocating budgets, maximizing ROI and what these trends mean for your own…

Marketing performance
2mins read

Discover the latest news from Nielsen in Germany

Streaming Takes Center Stage in Germany as Traditional TV Viewership Declines

Younger viewers lead the charge, but streaming wins across all ages.

Read more: Streaming Takes Center Stage in Germany as Traditional TV Viewership Declines
Business Group on Health Honors Nielsen With Best Employers: Excellence in Health & Well-being Award

Nielsen is recognized for Excellence in Health Equity and Excellence in Global Health & Well-being by Business…

Read more: Business Group on Health Honors Nielsen With Best Employers: Excellence in Health & Well-being Award
Nielsen expands YouTube Connected TV ads measurement in 11 countries

Nielsen’s expansion of YouTube CTV ads measurement in 11 countries creates a key step forward for global…

Read more: Nielsen expands YouTube Connected TV ads measurement in 11 countries

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