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Building 8162, Office 108, 1st Floor, King Fahd St, Legend Tower, 12313, Riyadh – Saudi Arabia

Nielsen in Saudi Arabia

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Saudi Arabia. Learn more about our local offerings.

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Explore the latest insights for Saudi Arabia

Article
Personalized FAST experiences will stand out with TV audiences

Learn how metadata normalization and enrichment can power better FAST experiences.

TV & streaming
5m read
Perspective
Beyond today: Why long-term marketing drives business longevity

To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…

Media
5m read
Article
Need to know: What is panel data, and why does it matter?

Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…

Audiences
6m read

Discover the latest news from Nielsen in Saudi Arabia

Nielsen ONE launches globally

Nielsen announced that it is launching Nielsen ONE in markets around the world, beginning with Nielsen ONE Content in…

Read more: Nielsen ONE launches globally
Karthik Rao Named CEO of Nielsen

A 23-year veteran of nearly every aspect of Nielsen’s business, Karthik Rao has been named CEO and will take the global…

Read more: Karthik Rao Named CEO of Nielsen
Nielsen’s Molly Poppie honored as a 2023 Top Women in Media and Ad Tech Award winner

Molly Poppie won a “Top Women in Media & Ad Tech” award by AdExchanger and AdMonsters.

Read more: Nielsen’s Molly Poppie honored as a 2023 Top Women in Media and Ad Tech Award winner

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