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Nielsen in Saudi Arabia

Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Saudi Arabia. Learn more about our local offerings.

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Explore the latest insights for Saudi Arabia

Article
Channel overload is hurting full-funnel marketing effectiveness and ROI confidence

Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…

Marketing performance
3m read
Article
International musicians are ‘fired up’ for this year’s Eurovision song contest

Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…

Media
4m read
Article
Getting ahead of the audience measurement curve in a streaming first landscape

Discover how the right tools, solutions and metrics marketers should consider to obtain their long-term media…

TV & streaming
3m read

Discover the latest news from Nielsen in Saudi Arabia

Nielsen and digitalAudience announce data measurement collaboration for open web measurement in Northwestern Europe

Nielsen and digitalAudience today announced their cooperation to power open web measurement in key international markets…

Read more: Nielsen and digitalAudience announce data measurement collaboration for open web measurement in Northwestern Europe
Nielsen’s Annual Marketing Report finds marketers are all in on streaming despite questions on its effectiveness as advertising platform

Nielsen’s Annual Marketing Report explores how marketers struggle with effective cross-media measurement, budgetary…

Read more: Nielsen’s Annual Marketing Report finds marketers are all in on streaming despite questions on its effectiveness as advertising platform
Nielsen and AI4ALL expand relationship to build the next generation of diverse artificial intelligence leaders

Nielsen collaborated with AI4ALL to launch the inaugural Data Jam initiative for students in their College Pathways…

Read more: Nielsen and AI4ALL expand relationship to build the next generation of diverse artificial intelligence leaders

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