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Nielsen in Serbia
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in Serbia. Learn more about our local offerings.
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ArticleChannel overload is hurting full-funnel marketing effectiveness and ROI confidence
Using multiple tools to measure campaign performance is common, but it can impede full-funnel marketing confidence. Learn…
Marketing performance3m read
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ArticleAs media options proliferate, quality audience data is the key to delivering marketing impact
Learn how quality audience data is the key to delivering marketing impact and bridging the gap as device and channel…
Marketing performance3m read
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ArticleInternational musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor of…
Media4m read
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