Webinar query loop
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Understanding the Value of a Social Media Impression
A Nielsen and Facebook Joint Study Nielsen and Facebook recently joined forces to develop effective, near-real…
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Webinar: Neuromarketing – Understanding the Subconscious Drivers
The application of neuroscience to traditional marketing activities has yielded very interesting results around…
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TV and Beyond: Marketing to Cross-Platform Consumers
How consumers are engaging with TV and video content has changed dramatically in recent years, a fact…
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Webinar: State of the Asian-American Consumer
Multicultural demographic groups in the U.S. continue their rapid growth and Asian Americans are a major part…
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Webinar: Improving Ad Performance with the Three Rs
Optimizing ad performance is about reaching the right audience, influencing its opinion and impacting behavior….
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Promotional Effectiveness: Learn to Optimize and Maximize Your Promotions
In today’s fragmented TV world, it’s critical to direct your promos at both new and existing…
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Webinar: How to Create Impactful TV Ads
Nielsen’s David Brandt shares key insights drawn from Nielsen TV Brand Effect’s vast database of “naturally…
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Webinar: How to Use Television to Increase Brand Word of Mouth
Word of mouth drives sales and makes marketing significantly more effective. And now you can plan media to…
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Webinar: The Power of The Creative | Reconciling the Spoken and Unspoken
With all of the time and money you invest in your advertising, you want to be sure you are measuring its…
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Webinar: The Brains Behind Award-Winning Advertising
How do you know if the creative you develop is truly resonating with consumers? Two winners of this year’s…
