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Understanding the Value of a Social Media Impression

1 minute read | April 2010

A Nielsen and Facebook Joint Study

Nielsen and Facebook recently joined forces to develop effective, near-real time ad effectiveness solutions to determine consumer attitudes, brand perception and purchase intent from advertising, including aided awareness, ad recall, message association, brand favorability, and purchase consideration. This whitepaper takes a deep-dive look into case studies that demonstrate the real “value” of social media impressions and quantifies the extent to which home page impressions drive branding impact and brand ‘friending’ – an expression of loyalty on the part of a consumer that is welcome feedback for a marketer and a strong indicator of purchase intent.

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