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Navigating AI in Marketing Mix Modeling: Risk and Rewards
Are you ready to explore the transformative power of Artificial Intelligence in revolutionizing marketing…
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Full-Funnel Outcomes: How to Measure Impact Across the Changing Customer Journey
Learn how to identify, measure and optimize ROI at every step of the new customer journey.
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Driving value through women’s sports
By now, we’ve all heard that women’s sports are having a moment. That rings particularly true with the WNBA…
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Building brand loyalty with LGBTQ+ audiences through inclusive advertising and content
LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way.
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Outcomes, not output: Measuring impact across the full marketing funnel
Uncover how marketers from EMEA and APAC are identifying, measuring and optimizing ROI through the entire…
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Planning (and measuring) cross-media campaigns in 2025
Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with…
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Outsmart the competition with ad intelligence
Are your ad campaigns hitting the mark? In today’s crowded media landscape, simply throwing advertising…
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From fandom to fortune: Leveraging US soccer growth for sponsorship success
Whether you call it soccer or football, our webinar will explore how to build connections with fans of the…
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Planning Unlocked – 3 Key trends in 2025
This webinar unpacks 3 key trends shaping 2025 media planning and how to capitalize on them. 1. Balancing…
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Smarter Advertising for SMEs: Data-driven Strategies to grow your business
Join our webinar Smarter Advertising for SMEs: Data-driven Strategies to grow your business. Are you tired…
