Insights | 10-09-2024
Fanáticos: Nielsen’s playbook on Hispanic media consumption and sports engagement
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S….
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Insights | 10-09-2024
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S….
Insights | 05-08-2024
Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable TV, like…
Insights | 29-07-2024
Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…
Insights | 17-04-2024
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules….
Insights | 16-04-2024
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
Insights | 03-04-2024
This guide will help FAST channels prepare for the future, when search and discovery features within individual services…
Insights | 03-04-2024
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.
Insights | 19-03-2024
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
Insights | 20-02-2024
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
Insights | 16-02-2024
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
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