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Advanced audience targeting to unlock granular viewer insights
Discover how advanced audience targeting enables person-level insights across diverse viewing platforms.
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Understanding full-funnel measurement: From who saw the ad to the outcome
Learn how Nielsen simplifies full-funnel measurement to understand the complete performance of a campaign with…
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Leveraging big data measurement to advance addressable advertising
Learn how big data measurement can help you navigate tailwinds in addressable advertising.
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The crucial role audio plays in marketing strategies
Bob Pittman on the role audio plays in marketing strategies
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Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss…
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Representation matters: Why measurement of diverse audiences is critical for the media industry
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these…
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ROI data can help buyers and sellers navigate media valuation in an expanding media landscape
As the media landscape expands, media valuation becomes increasingly layered and nuanced. This can pose…
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Breakthrough ROI depends on optimized media spending
Nielsen’s Imran Hirani discusses the relationship between investment and outcomes, as well as how to find a…
